The Psychology of Fonts
Introduction Font psychology is the study of the the way different fonts affect the thoughts, emotions, and behaviors of people. Though it may seem insignificant, font psychology is key in the world of written communication. The reason font psychology is extremely critical is due to a phenomena known as the Picture Superiority Effect. This is the idea that humans are more engaged in visuals rather than the written information itself, meaning that the appearance of the font, matters more that the written content when it comes to the appearance of a brand. Using font psychology can increase the efficiency of a company's marketing and more easily influence the targeted audience in a positive manner. Depending on the type of font, different emotions are evoked in people. This post will cover four main font types, analyzing the emotions produced and the history behind it. Vocabulary Before diving into the depths of font psychology, it is important to look over some important concepts
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