Final Product

 COVER


TABLE OF CONTENTS



ARTICLE SPREAD




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Cover Mockups

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Introduction After some deliberation, I decided to create two options for my final cover. The first choice was inspired by my first sketch. The second choice I created was not inspired by sketch three as I had originally planned. I decided to use sketch five because I looked through my cover images and found that sketch five would better fit the images I have taken.  Below are some more details regarding each design and how I made certain choices regarding the design and layout. Please note that these are not the final designs and will be edited. Also, a sell line will not be discussed as throughout my research I have learned that news magazines do not use sell lines as they try to be a bit more inconspicuous in gaining readers through marketing. Cover One  For this sketch, I decided to go with a digital design I had created for my last blog. This design ended up being a base for me as I was sure what direction I wanted to go with this design after having done not just a digit...
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The Psychology of Fonts

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 Introduction  Font psychology is the study of the the way different fonts affect the thoughts, emotions, and behaviors of people. Though it may seem insignificant, font psychology is key in the world of written communication. The reason font psychology is extremely critical is due to a phenomena known as the Picture Superiority Effect. This is the idea that humans are more engaged in visuals rather than the written information itself, meaning that the appearance of the font, matters more that the written content when it comes to the appearance of a brand. Using font psychology can increase the efficiency of a company's marketing and more easily influence the targeted audience in a positive manner.  Depending on the type of font, different emotions are evoked in people. This post will cover four main font types, analyzing the emotions produced and the history behind it. Vocabulary Before diving into the depths of font psychology, it is important to look over some importan...
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Colour Theory

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 Introduction  Color theory, at its simplest, is the science and art of utilizing color. Established by Issac Newton when he created the color wheel, it explains how humans perceive color and how colors visually mix and contrast. The basis of color theory involves the three main types of colors: primary, secondary, and tertiary colors. The primary colors are red, blue, and yellow. Traditionally, they cannot be created by combining other hues. The secondary colors, made from mixing two primary colors, are green, orange, and purple. The tertiary colors, made from mixing a primary and secondary color, are yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow-green.  The properties of colors are hue, chroma, and lighting. Hue is how the color looks, or how it looks in its pure form. Chroma is how pure it is, whether there is shading (black added to the color), tint (white added to the color), or tones (grey added to the color). Finally, there is lighting....
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